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Business Communication
1. The AlphaPlus Project that your company has been working relentlessly for is unfortunately being cancelled due to competition concerns and the state of the national economy. You, as the Project Lead, are to write an email to the employees working on the Alpha Plus Project. Since this is a case of negative news that might come as a shock to your employees, you decide to start the email with an effective buffer. What is a buffer? What are the different types of buffers? Give examples of any 4 buffers you might use in the above situation. (10 Marks)
2. Convert the following sentences from active voice to passive voice. Discuss which sentence version is more effective.
a) We cannot authorize the repair of your Smart TV since you have allowed the warranty period to expire.
b) I cannot give you a cash refund for items that you purchased over 60 days ago.
c) Hinduja Hospital does not accept patients who are not members.
d) You must submit all reports by Friday 5 PM.
e) You added the 2 columns instead of subtracting them, thus producing the incorrect total. (10 Marks)
3. You have just finished drafting a proposal for a coveted project. You want to make sure that you haven’t overlooked anything.
a. What are the different proofreading techniques you’d employ to make sure your proposal is error-free? (5 Marks)
b. How would you make sure your proposal is readable? Name 2 Readability Indices you could use. (5 Marks)

Business Economics
1. The concept of elasticity for demand is importance for determining the prices of various factors of production. Discuss the various factors that influences the price elasticity of demand. (10 Marks)
2. Complete the hypothetical table below and explain in brief, the behaviour of each type of cost.
Quantity Total Fixed
Fixed Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900
(10 Marks)
3. Demand forecasting in an organisations plays a vital role in business organisations It provides reasonable data for the organization's capital investment and expansion decision.
a. Keeping the above statement in consideration. Discuss the various steps involved in demand forecasting (5 Marks)
b. Discuss the various needs for demand forecasting in business organisations? (5 Marks)

Corporate Social Responsibility
1. Select any listed Indian or International Public Limited Company and list down its CSR activities. Also provide any 3 alternative CSR activities that the company should implement. (10 Marks)
2. Assume you plan to develop and implement one of the CSR activities in the organization, explain the steps that you would follow for CSR development and implementation strategy in the organization. (10 Marks)
3. a. “It is the government’s job to do CSR activities and corporates should focus their attention on Profit” and “Companies should only focus on profit”. Explain your view point on both these statements. (5 Marks)
3. b. Explain at least 4 voluntary Codes of CSR that you would want an organization to apply. Explain the reasons for your selection. (5 Marks)

Information Systems for Managers
1. Pais Industries Limited operates in five business verticals viz. engineering, construction, instrumentation, software services, and consumer electronics. Its Corporate Information Technology Division (CITD) is looking for adopting cloud and has invited you to provide recommendation for cloud deployment model. You are required to provide a brief report explaining pros and cons of each cloud deployment model and recommend the most appropriate deployment model. (10 Marks)
2. With the number of transactions increasing online daily, cyber-crime is gaining foothold. Individuals and organizations need to take measures to ensure that they do not fall prey to such vicious activities. Cybercriminals have found different ways in which they can cause harm to the users. Give two examples of any organizations being prey to cyber-crime in 2019. (10 Marks)
3. The Sadpat Group started operations in the year 1992 with a vision to provide unparalleled quality service to a spectrum of Maritime and Oil & Gas Industry. Sadpat is now one of the major players in Dry Docking and Ship Repair in India. Sadpat has also become a formidable group in providing offshore logistics to support the Oil and Gas industry. Recently a company that makes ERP software has approached them to provide a complete solution so that it can integrate its business processes. They wish to invest in a solution which will enable them to manage all their activities namely offshore engineering, offshore logistics, coastal logistics and port services, dry docking and ship repairs and inland waterways.
a. What are the benefits of implementing an ERP software that the software company needs to highlight? (5 Marks)
b. In your opinion, what challenges do you think Sadpat may face while implementing an ERP package? (5 Marks)

Management Theory and Practice
Raj is working as a consultant in an MNC M/s Swadeshi ltd. that deals with Fast Moving Consumer Products. Raj has been appointed by the directors of the organisation. The company wants Raj to take care of a few problematic areas that the company is facing currently. The following issues are being faced by the organisation:
a) Excessive internal communication - The Company has opened multiple channels of communication for its employees. They can communicate with each other via Email, Whatsapp for Business, Internal Messenger, SMS, etc. The same message gets posted on multiple platforms and in the process the employees waste lots of time in checking notifications and then replying.
b) The employees are involved in taking lots of print outs for all the documents even if it's not required. This is adding a lot of cost and it has an adverse environmental impact.
c) The employees believe in individual achievement and growth but lack the quality of working in a team. The coordination among employees from various departments is missing.
d) There are some employees who are reporting to two or three bosses and it leads lot of chaos in work completion.
e) The employees have this habit of ordering every organisational requirement two months in advance. This adds to a lot of cost of holding inventory.
1. Suggest solutions to Raj to handle various problems that exist in the organisation. (10 Marks)
2. M/s Swadeshi Ltd is facing an issue of non-motivated employees. There is no motivation among employees to work, no one takes initiatives. Employees feel that their work never gets recognised and rewarded. Explain various ways to motivate the employees of the organisation. (10 Marks)
3. a. Explain the change management process that M/s Swadeshi Ltd should follow to improve the functioning of the organisation. (5 Marks)
3. b. An autocratic leader at the top makes employees feel unsecured. The CEO never consults the team for taking decisions. Explain with reason, the leadership style that will be suitable for M/s Swadeshi Limited. (5 Marks)

Organisational Behaviour
1. Joey works for a media company as a project coordinator. His boss, Ross is not sensitive and wants every chore to be done according to his way without even considering team’s perspective. If Joey commits any insignificant mistake, then also he is reprimanded in front of the entire team. Ross wants Joey to stay late beyond office hours, even when his work is complete. Considering this situation explain the pitfalls in leadership shown by Ross. (10 Marks)
2. As Organisational behaviour is gaining importance in this world of disruptive technology and constant changes. Several challenges have also been posed. As a coin has two sides; challenges also brings in a lot of opportunities. Analyse the contemporary situation and list down some opportunities and challenges of OB (10 Marks)
3. Case:
Kushal is a trainer for Yummy Tummy a home grown brand, in FMCG business. He is very hard working and did brilliantly with the managers on their writing and helped them to feel more confident about it. Kushal worked with top executives as well as the shop floor level. He then realized that teaching and training people at ground level was his calling. Kushal was one of the top paid employees. Kushal met Mark, his superior and explained to him that he wanted to be associated in teaching and training only the ground level employees as there is a huge gap and area of improvement. He also agreed to work on reduced salary and started offering language classes as an add on benefit to the trainees. It was noticed that in due course of the time their productivity increased and some of them even began to apply for supervisory positions.
Case Questions
a. Which Content theories of motivation would explain why Kushal was unhappy despite his high income? (5 Marks)
b. Kushal seems to have drifted into being a teacher. Given his needs and motivations, do you think teaching is an appropriate profession for him? (5 Marks)

Business Law
1. Explain the types of Alternate Dispute Resolution Mechanisms and differentiate between them? (10 Marks)
2. Explain in details two (2) real-life instances where the consumer courts in India have granted

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